William Hill Cheltenham Free Bets
William Hill, owned by 888 Holdings, was established in 1934 and is one of the most established bookmakers operating in Britain.
The William Hill review will detail the positives and negatives about betting with the trusted and respected bookmaker, with the focus on the experience of using its app and website.
With special bets and sign up offers – plus a wide range of sports betting markets – William Hill has a lot of benefits for punters.
Looking for free bets for the Cheltenham Festival? Look no further than William Hill, who have a £40 welcome offer for new customers.
The big meeting, featuring all the top horses from Britain and Ireland and a mammoth 28 races, is fast approaching, and William Hill, a leading bookmaker both online and in retail, is offering four x £10 free bets once a new customer has placed a qualifying £10 bet.
Read on for all the details on the free bets offer, including a useful guide on how to join William Hill.
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How to claim your £40 in William Hill Cheltenham offer
Follow the steps below to secure your £60 free bet most quickly and securely as possible. This can be done on your smartphone or laptop.
- Click the following link and hit the Join Here icon
- Complete your details when prompted
- Add promo code G40
- Deposit a minimum of £10 into your account and place a bet to that value at minimum odds of 1-2 on the sportsbook
- Once your qualifying bet has been settled, you will receive four x £10 free bets
How to use your William Hill Cheltenham free bet
This step-by-step guide provides new customers with everything they need to know to spend their £40 free bet during Cheltenham.
- Click horse racing in the side panel on the left
- This will show meetings taking place. Browse the page to find the Cheltenham Festival
- Select which race or races you wish to bet on
- Choose your selection or selections by clicking the odds of the horse
- Click ‘use free bet’ when the bet slip appears on the right-hand side of the page
- Select ‘place bet’ and wait for your selection to run
Why bet with William Hill on Cheltenham?
William Hill was founded in 1934 and has built a reputation for being one of the mainstay bookmakers in Britain, with a leading online and retail offering for customers.
Customers can take advantage of competitive odds, including some enhanced prices for certain races, while Daily Extra Place Races are on offer in selected contests.
The bookmaker’s app is easy to navigate for people seeking to bet on their smartphone, enabling punters to place their wagers while on the move.
Best Odds Guaranteed (BOG) is also available online-only from 8am on a raceday, although opt-in is required to take advantage of the terms.
How to sign up for a William Hill Cheltenham offer
As mentioned above, signing up to receive your £40 free bet could not be easier. This step-by-step guide will help you claim the Cheltenham bet offer and allow you to place your bets.
- Click the line here
- Enter your email address, postcode and mobile number
- Once you have created your profile, deposit a minimum of £10 into your account
- Place a bet of £10 at odds of 1-2 or greater on any sportsbook market (excluding virtuals)
- Once the qualifying bet has been settled, you will receive four x £10 free bets
How to place a bet for Cheltenham with William Hill
The process of using your free Cheltenham bet offer with William Hill could not be easier.
- Select the horse racing tab on the left-hand side of the website
- Click the future tab
- Scroll down until you see the Cheltenham Festival tag
- Browse each race until you find the one you want to bet on
- Choose your selection by clicking the odds
- Enter your stake at the right-hand side of the page and then click ‘place bet’
Key features of the William Hill Cheltenham free bet
This £40 free bet offer is only available to new customers in the United Kingdom using the promo code G40.
The qualifying bet must be made in a single stake – multiples such as trixies and Lucky 15s are not valid for the promotion.
The free bet offer is not available to new accounts if deposits are made via PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.
William Hill Cheltenham offer: full terms and conditions
You’ll find a complete list of the William Hill new customer offer terms and conditions on the website or app. Here are a few points to consider before joining.
- The promotion runs from 00:01:00 (UK time) on Wednesday June 18, 2025 until otherwise cancelled.
- The promotion is only available to new customers in the United Kingdom that open an online account in pound sterling and pass all necessary verification checks. If you take part in the promotion, you will not be eligible for any other new customer promotion.
- The promotion is only available to customers accessing services through the website or app.
- This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card
- The Sportsbook Bonus must be redeemed within 7 days from issue (the Sportsbook Bonus Period).
- Any bonus that has not been redeemed before the end of the bonus period will be deleted.
- Your winnings from wagers placed using your Free Bet are calculated as the total returns less the amount staked (including the amount of the Free Bet staked). The value of your Free Bet is therefore not included in, and cannot be withdrawn as part of, any winnings you make from your Free Bet.
- The full value of each bonus should be redeemed in one stake. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
Do you require a William Hill free bet to bet at Cheltenham?
The free bet offer is only available to new customers, but existing customers can operate as usual and place bets either by using funds in their account or by depositing money.
New members can sign up and receive the William Hill welcome bonus here.
Can I watch the Cheltenham Festival on William Hill?
William Hill users can watch the majority of live racing for free via the Betting TV service. All you need to do is log in to your account to be eligible. Some major races, however, require a minimum £1 bet to be placed.
Remember to gamble responsibly
Gambling can be an enjoyable and exciting form of entertainment, but it can also be a serious risk if not done responsibly. It is important to understand the risks associated with gambling and to take steps to minimise them. You can always call the National Gambling Helpline on 0808 8020 133 or visit www.gamstop.co.uk if you need extra help or advice.
To discover more horse racing betting offers and free bets for both new and existing clients, make sure to explore the promotions provided by other top bookmakers in the UK and Ireland:
Commercial notice: This article contains affiliate links. Offers are handpicked and come from operators that our experts have first-hand experience of. Opening an account via one of these links will earn revenue for the Racing Post, which will be used to continue producing our award-winning coverage of horseracing.
FREQUENTLY ASKED QUESTIONS
William Hill are offering new customers £40 in free bets once a qualifying bet of £10 has been placed.
Once you have signed up as a new customer and entered the promo code G40, deposit £10 into your account and place a £10 bet on the sportsbook at odds of 1-2 or greater. Once the qualifying bet has been settled, you will receive four x £10 free bets.
The promotion is only available to new online customers in the United Kingdom. You can get it by following this William Hill Cheltenham offer link.