William Hill Free Bets

William Hill, owned by 888 Holdings, was established in 1934 and is one of the most established bookmakers operating in Britain.

The William Hill review will detail the positives and negatives about betting with the trusted and respected bookmaker, with the focus on the experience of using its app and website.

With special bets and sign up offers – plus a wide range of sports betting markets – William Hill has a lot of benefits for punters.

William Hill is one of the most respected and long-standing bookmaking companies in the gambling industry. The firm has a lengthy and successful history and it has been part of the British betting landscape since 1934. 

William Hill has a wealth of experience when it comes to customer experience, and service, and the company’s ability to meet the needs of its account holders is second to none. 

With offices located in London, Leeds, Gibraltar and Malta, William Hill is at the heart of the high street up and down the county as well as offering all-compassing online and mobile betting services. 

Below, we will outline how new customers can qualify for a William Hill free bet, including details of how to register for a William Hill account and which upcoming sporting events punters can bet on using the William Hill sign-up offer.

Not got a William Hill account? Click here to get started or read on for more information. 

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How to claim your £30 in William Hill free bets

It really is simple to take advantage of the William Hill sign-up offer and you don’t even need a promotional code to claim your £40 of free bets

The offer is open to both mobile and website customers and it’s simple to secure your £40 of free bets.

  • Click this link to sign up for a William Hill account
  • Fill in the required and relevant information to open an account such as your name, date of birth and email address
  • Create your account
  • Deposit and place of a bet of £10 at odds of 1/2 (1.5 decimal) or greater on the sportsbook (excluding virtual markets)
  • When your first qualifying bet is settled, 4 x £10 worth of free tokens (for mobile and tablet customers, 3 x £10 for website users) will be added to your account balance. This cannot be cashed out and will not be included in returns.

Your William Hill free bet tokens can be redeemed on a whole host of sporting events. Be it football, cricket, golf, tennis, darts, NFL, snooker, horse or greyhound racing or whatever your interest. 

The William Hill free bet sign-up offer not only opens the door to a wealth of sports betting opportunities and markets, it gives you access to one of the world’s leading online gaming platforms. 

Here are all the noteworthy details for the William Hill sign up offer. 

Welcome Offer: Bet £10 and get 4 x £10 free bets
Minimum Stake: £10
Maximum Stake: £10
Offer Expiry: N/A
Last updated:  1st November 2023
Racing Post Rating: 4.8/5 See Review.


How to use your William Hill sign up offer

It couldn’t be easier to use your William Hill free bets. Once the qualifying bet has been settled, the credits will be added to your account and ready to use. See the guide below to using your William Hill free bets. 

  • Once you have opened an account, qualified for the free bet offer and placed your opening £10 wager 4 x £10 free bet tokens will be added to your account. 
  • Pick the sport you want to place your free bet on and then find the relevant competition or fixture. You will then see a list of available betting markets with prices attached.
  • Make your selection and it will be automatically added to your bet slip. 
  • Once you have your desired wager in the bet slip click the bonus tab and select ‘use free bet’. 
  • The bet will be placed using funds from the bonus free bet balance, not the main account balance, this bet will now be live and cannot be changed. 

It is also important to be aware that any returns from successful wagers placed using the William Hill free bets sign up offer will exclude the original free bet stake.

It really is a superb offer and it couldn’t be easier to sign up for an account and take advantage of William Hill’s free bets. If you haven’t already got an account simply click this link and sign up now. 


Why bet with William Hill?

William Hill is undoubtedly one of the market leaders when it comes to sports betting. The company’s history, expertise and offering is second to none and the website and mobile apps are simple and straightforward for me to use. 

William Hill offer a whole range of extras that aren’t found elsewhere. From bet boosts, to extra-place races, enhanced odds and the superb epic odds, William Hill really is my preferred place to bet.

It’s a great feeling when I back a horse that finishes fourth knowing my each-way bet will be paid out courtesy of William Hills’ many extra-place races. Similarly, I like to take advantage of the seriously generous and frequent enhanced and epic odds offers. These give me great prices on key sporting events, and it’s one of the many reasons that keep me betting with William Hill. 

The website and mobile apps are reliable and hassle-free to use and I can be sure to find my desired event or competition. 

Along with the ease of use and generous offers, William Hill provides more than competitive prices on a comprehensive range of sports, and I am safe in the knowledge that I am betting with one of the most well-respected and reputable names in the gambling industry. 

William Hill is without doubt my go-to choice for offers, best prices and an all-round happy sports betting experience for new and returning customers. 

How to sign up for a William Hill betting account 

If you haven’t already opened a William Hill account, now is the perfect time. The sign-up process is as easy as one, two, three and there are a whole host of offers and enhanced odds to take advantage of. New mobile customers can benefit from 4 x £10 free bets and the sign up process is a walk in the park. 


  • Click here to open a William Hill account and make use of the fantastic welcome offer 
  • Complete the simple registration progress by inputting your name, date of birth and email address
  • You will then be asked to verify your contact details. This will take the form of a verification email or SMS sent to your registered email address or telephone number. 
  • Once you have verified your contact details, simply sign into your account using your username and password

What to use your William Hill free bets on in November

There is a whole host of top-level sport taking place in November and there will be plenty of enjoyable sports betting opportunities this autumn. You’re free to place bets on the sport or event of your choice, but here is some noteworthy action that is available to punters in November. 

Horse Racing: Melbourne Cup on November 7th

Get ready to gallop towards the Melbourne Cup excitement on November 7 with William Hill’s free bets, a thrilling chance to back your favourite horse to victory!

How to place a bet on William Hill

Once your William Hill account is up and running, using the William Hill free bets offer, mosey on down to the William Hill website or mobile app to make your sports betting plays. 

Once you have logged into your account, it’s a simple task to start enjoying the sporting action and placing bets following these simple steps. 


  1. Choose a sport from the sports navigation menu down on the left hand side of the page
  2. Pick your event and betting market
  3. Click the price on the selection you wish to take back and this will be automatically added to your betslip
  4. Enter your stake, using your free bet credits, if appropriate, by clicking the yellow bonus tab and hitting ‘use free bet’. 
  5. Select place bet

Once your bet has been placed you can track it using the ‘my bets’ section of the bet slip or account page. 


Key features of the William Hill welcome offer

When opening a William Hill account and signing up to the free bets offer there are a number of considerations that punters need to be aware of. 

  • The William sign-up offer is available to new customers only.
  • You must place a minimum stake of £10 (the minimum stake), from your main balance, to opt in to the promotion and the initial wager must be placed at odds of 1/2 or greater. 
  • The £40 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 30 days
  • The bonus is non-refundable and cannot be withdrawn as cash.
  • See below for further terms and conditions


William Hill sign-up offer full terms and conditions

  • The William Hill sign-up offer is simple and straightforward to use but terms and conditions should be noted. 
  • The promotion runs from 00:01:00 (UK time) on Wednesday 13th April 2022 until otherwise cancelled by us in accordance with these promotional terms (the promotion period).
  • The promotion is only available on sportsbook excluding Virtual markets (Virtual horse racing, Virtual greyhound racing, Virtual football and any other Virtual product(s) launched by William Hill from time to time) (the promotion markets).
  • This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.
  • Place a minimum stake of £10 (the minimum stake), from your main balance, to opt in to the promotion. 
  • The £40 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within 30 days (bonus period). Any bonus that has not been redeemed before the end of the bonus period will be deleted.
  • The bonus is non-refundable and cannot be withdrawn as cash.
  • The full value of the bonus should be redeemed in one stake. Any portion of the bonus that is not staked will be voided. A bonus can only be used once.
  • The promotion is only available to new customers in the United Kingdom in pound sterling. If you take part in the promotion you will not be eligible for any other new customer promotion. The promotion is not available in shop or through our tele betting service.
  • If you cash in your bet your stake will no longer constitute a qualifying stake for participation in this promotion. 
  • Customers who reside in Northern Ireland and have a fully registered William Hill online account have a free route of entry available to them for this promotion. To enter the promotion, customers residing in Northern Ireland should contact Live Chat, state the name of the promotion and request entry. Only customers able to prove that they are resident in Northern Ireland will qualify for a free route of entry.


Do you need a free bet to play at William Hill? 

Having a free bet is not a requirement to play at William Hill. However, only new customers can claim the William Hill welcome offer.

New and existing customers are free to bet on the William Hill mobile app and website providing they have a verified account. 

To take advantage of the William Hill free bet offer, follow these steps:

  • Sign up here for a William Hill account
  • Complete the William Hill account sign-up form by simply entering entering details such as your address and contact details
  • Sign in to your new William Hill account using your username and password


William Hill are offering new mobile customers £40 in free bets when they sign up for a new account, deposit and place a qualifying bet of £10 or more on a sportsbook market at odds of 1/2 (1.5) or greater.

Simply open a new account with William Hill, using the sign-up offer and place a qualifying bet of £10 or more on any sportsbook market at odds of 1/2 (1.5) or greater. Once the initial bet has settled, your 4 x £10 William Hill free bets will be added to your account and you can use these when placing a selection in your bet slip.

The William Hill welcome sign-up offer is open to new customers only. However, existing account holders can take advantage of the enhanced odds, extra-place races and epic odds that are all available at William Hill.