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Ascot's new adverts are a welcome change - but racing's promotion is still falling short on some absolute basics

Ascot's new adverts are a welcome change - but racing's promotion is still falling short on some absolute basics

Fred Done's full house of Classics shows that sometimes long shots do come in

Fred Done's full house of Classics shows that sometimes long shots do come in

The Wild West all over again: how ‘Gamblegate’ takes me back to the early days of Betfair

The Wild West all over again: how ‘Gamblegate’ takes me back to the early days of Betfair

Want to see the Japanese at Royal Ascot? Perhaps British runners in the Japan Cup would help

Want to see the Japanese at Royal Ascot? Perhaps British runners in the Japan Cup would help

The Curragh has struggled to win back racegoers - and inflicting a card like Irish Derby day on people won't help

The Curragh has struggled to win back racegoers - and inflicting a card like Irish Derby day on people won't help

Richard Forristal

'He's the one who can arguably be marked up' - Paul Kealy's ante-post play on the Northumberland Plate

'He's the one who can arguably be marked up' - Paul Kealy's ante-post play on the Northumberland Plate

The late-closers could be the ones to note from a strange Royal Ascot, but the juveniles are a rum bunch

The late-closers could be the ones to note from a strange Royal Ascot, but the juveniles are a rum bunch

So many positions to be filled within British racing's leadership - and so few suitable people to fill them

So many positions to be filled within British racing's leadership - and so few suitable people to fill them

Brilliant, bold plan by Asfoora team should ensure Royal Ascot remains prominent in Aussie minds

Brilliant, bold plan by Asfoora team should ensure Royal Ascot remains prominent in Aussie minds

'It's chipping away at the profile and the standing of racing in the UK and somebody ought to at least give the impression they care'

What did Radio 4's tips ever add to racing's status? If the BBC won't show us respect we'll rub along without them

What did Radio 4's tips ever add to racing's status? If the BBC won't show us respect we'll rub along without them

ITV's Ascot coverage was cloyingly over-enthusiastic - its role is not promotional but to entertain, inform and comment

ITV's Ascot coverage was cloyingly over-enthusiastic - its role is not promotional but to entertain, inform and comment

Vibrancy of Royal Ascot casts a light on where the Cheltenham Festival has gone so badly wrong

Vibrancy of Royal Ascot casts a light on where the Cheltenham Festival has gone so badly wrong

'No place on earth that can compare to the lusciousness of what you have here' - Royal Ascot gave British racing good reason to feel proud

'No place on earth that can compare to the lusciousness of what you have here' - Royal Ascot gave British racing good reason to feel proud

Lee Mottershead

Riding the French rollercoaster at Royal Ascot has shown how much this meeting is cherished abroad

Riding the French rollercoaster at Royal Ascot has shown how much this meeting is cherished abroad

King and Queen remain key to Royal Ascot's success - and that of British racing more widely

King and Queen remain key to Royal Ascot's success - and that of British racing more widely

Smaller Irish trainers poised to make big impression on royal meeting

Smaller Irish trainers poised to make big impression on royal meeting

We're set for a fantastic feast of racing at Ascot this week, but a greater international flavour would add more spice

We're set for a fantastic feast of racing at Ascot this week, but a greater international flavour would add more spice

Jonathan Harding

Royal Ascot presents a huge opportunity - which rider wants to grab it?

Royal Ascot presents a huge opportunity - which rider wants to grab it?

An emotional day as I finally get to meet the mighty Frankel - a decade later than planned

An emotional day as I finally get to meet the mighty Frankel - a decade later than planned

I'm very keen on one at York - but the bet of the weekend sees me looking to the jumps

I'm very keen on one at York - but the bet of the weekend sees me looking to the jumps

John Gosden could be prime minister - and he's ready to deliver on his manifesto at Royal Ascot at a whopping 16-1

John Gosden could be prime minister - and he's ready to deliver on his manifesto at Royal Ascot at a whopping 16-1

Popularity is plummeting and crowds are collapsing - but there's a truly glorious anomaly in the west of Ireland

Popularity is plummeting and crowds are collapsing - but there's a truly glorious anomaly in the west of Ireland

No Frankie Dettori at Royal Ascot - but more should be done to promote another of the sport's stars

No Frankie Dettori at Royal Ascot - but more should be done to promote another of the sport's stars

Ascot's new adverts are a welcome change - but racing's promotion is still falling short on some absolute basics

Ascot's new adverts are a welcome change - but racing's promotion is still falling short on some absolute basics

Fred Done's full house of Classics shows that sometimes long shots do come in

Fred Done's full house of Classics shows that sometimes long shots do come in

The Wild West all over again: how ‘Gamblegate’ takes me back to the early days of Betfair

The Wild West all over again: how ‘Gamblegate’ takes me back to the early days of Betfair

Want to see the Japanese at Royal Ascot? Perhaps British runners in the Japan Cup would help

Want to see the Japanese at Royal Ascot? Perhaps British runners in the Japan Cup would help

The Curragh has struggled to win back racegoers - and inflicting a card like Irish Derby day on people won't help

The Curragh has struggled to win back racegoers - and inflicting a card like Irish Derby day on people won't help

Richard Forristal

'He's the one who can arguably be marked up' - Paul Kealy's ante-post play on the Northumberland Plate

'He's the one who can arguably be marked up' - Paul Kealy's ante-post play on the Northumberland Plate

The late-closers could be the ones to note from a strange Royal Ascot, but the juveniles are a rum bunch

The late-closers could be the ones to note from a strange Royal Ascot, but the juveniles are a rum bunch

So many positions to be filled within British racing's leadership - and so few suitable people to fill them

So many positions to be filled within British racing's leadership - and so few suitable people to fill them

Brilliant, bold plan by Asfoora team should ensure Royal Ascot remains prominent in Aussie minds

Brilliant, bold plan by Asfoora team should ensure Royal Ascot remains prominent in Aussie minds

'It's chipping away at the profile and the standing of racing in the UK and somebody ought to at least give the impression they care'

What did Radio 4's tips ever add to racing's status? If the BBC won't show us respect we'll rub along without them

What did Radio 4's tips ever add to racing's status? If the BBC won't show us respect we'll rub along without them

ITV's Ascot coverage was cloyingly over-enthusiastic - its role is not promotional but to entertain, inform and comment

ITV's Ascot coverage was cloyingly over-enthusiastic - its role is not promotional but to entertain, inform and comment

Vibrancy of Royal Ascot casts a light on where the Cheltenham Festival has gone so badly wrong

Vibrancy of Royal Ascot casts a light on where the Cheltenham Festival has gone so badly wrong

'No place on earth that can compare to the lusciousness of what you have here' - Royal Ascot gave British racing good reason to feel proud

'No place on earth that can compare to the lusciousness of what you have here' - Royal Ascot gave British racing good reason to feel proud

Lee Mottershead

Riding the French rollercoaster at Royal Ascot has shown how much this meeting is cherished abroad

Riding the French rollercoaster at Royal Ascot has shown how much this meeting is cherished abroad

King and Queen remain key to Royal Ascot's success - and that of British racing more widely

King and Queen remain key to Royal Ascot's success - and that of British racing more widely

Smaller Irish trainers poised to make big impression on royal meeting

Smaller Irish trainers poised to make big impression on royal meeting

We're set for a fantastic feast of racing at Ascot this week, but a greater international flavour would add more spice

We're set for a fantastic feast of racing at Ascot this week, but a greater international flavour would add more spice

Jonathan Harding

Royal Ascot presents a huge opportunity - which rider wants to grab it?

Royal Ascot presents a huge opportunity - which rider wants to grab it?

An emotional day as I finally get to meet the mighty Frankel - a decade later than planned

An emotional day as I finally get to meet the mighty Frankel - a decade later than planned

I'm very keen on one at York - but the bet of the weekend sees me looking to the jumps

I'm very keen on one at York - but the bet of the weekend sees me looking to the jumps

John Gosden could be prime minister - and he's ready to deliver on his manifesto at Royal Ascot at a whopping 16-1

John Gosden could be prime minister - and he's ready to deliver on his manifesto at Royal Ascot at a whopping 16-1

Popularity is plummeting and crowds are collapsing - but there's a truly glorious anomaly in the west of Ireland

Popularity is plummeting and crowds are collapsing - but there's a truly glorious anomaly in the west of Ireland

No Frankie Dettori at Royal Ascot - but more should be done to promote another of the sport's stars

No Frankie Dettori at Royal Ascot - but more should be done to promote another of the sport's stars

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