Commission plans improvement in communication

The Gambling Commission has published a plan to improve the way it communicates with consumers and is calling for them and their representative bodies to help shape how it works with the public.

In what would appear to be an admission its understanding of and communication with consumers has not been all it could be, the commission's chief executive Sarah Harrison said the plan was based on three themes: increasing transparency and clarity; being more responsive; and working in partnerships - for example with organisations who represent consumers' interests.

Harrison said: "We want gambling companies to do much more to put consumers at the heart of the businesses – we're doing this via the regulations that we set and the way in which we go about enforcing them.