The reaction to HorsePWR shows we are on the right track, but now we must go further

Racing needs to take a bold approach to welfare and that’s what we did with the launch of the HorsePWR campaign last month.

As head of communications at the BHA, a significant part of my life is spent thinking about the issue of welfare and how to best protect and promote the sport’s reputation. That’s one of the reasons I was delighted to join the Horse Welfare Board.

In 2020, the sport published its five-year welfare strategy, part of which was the need for a proactive communications campaign to show racing understands its responsibility to the thoroughbred.