OpinionAlan Sweetman
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TV racing coverage has a blind spot - and fixing this issue could play a big role in helping the sport connect

Racing would benefit if we heard more from the losing parties in post-race interviews

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Constitution Hills jumps the final hurdle after falling in the Aintree Hurdle
Constitution Hill jumps the final hurdle after falling at Aintree - the interview that followed with Nicky Henderson sticks in our columnist's mindCredit: John Grossick (racingpost.com/photos)

In the past week I've read with great interest the coverage produced by my colleague Jonathan Harding on the challenges faced by racing in building and sustaining popular appeal in a crowded and ever-evolving media landscape.

Harding cited innovations introduced across a range of sports and canvassed opinion about potential initiatives that might enable racing to regain lost ground in a battle for audience engagement.

One sentence in Harding's column in Monday's newspaper struck me as particularly apt: "The presentation of the sport feels like the area most ripe for improvement." 

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Published on inAlan Sweetman

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