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OpinionMarcus Townend
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Star power, not slogans, is what puts bums on seats these days - as my day with Bryson DeChambeau showed
People want to see the best, and British racing must ensure it produces and retains enough big names

Bryson DeChambeau: followed by young fans like rats trailed the Pied Piper of HamelinCredit: (Ramsey Cardy) Getty Images
What is your golden ticket? What would you pay good money to see? What grabs your imagination?
This summer old staples like Wimbledon, the Lord’s Test and the British Grand Prix would be high on many lists, possibly alongside a chance to see the Oasis reunion tour.
Maybe, I say maybe, you are itching to go to see a match in The Hundred.
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Published on inMarcus Townend
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more inMarcus Townend
- My list of the top five trainers of the year - and O'Brien, Appleby and the Gosdens aren't on it
- It’s a disappointing start for Kia Joorabchian’s expensively assembled army - and a reminder of the enormous task he faces
- Let’s raise a glass to The Reliables - without whom racing simply wouldn’t function
- Breeders' Cup buzz struck a sharp contrast with some of our naff promotion in Britain - here's how we can do better
- Nostalgia shouldn't be an obstacle to change - and the days of the Duke of Albuquerque were long gone anyway
