Bold new formats, breakout stars and holes-in-one over houses: how other sports tackled the challenges racing must now confront

Cast your mind back to the year 2000. 

We have just survived Y2K, Tony Blair is prime minister and Westlife are dominating the charts. The media landscape is more analogue than digital. Millions of newspapers are sold daily, the evening news remains the go-to place to learn about what is happening in the world and sports fans unable to watch or listen to the action live can still turn to Ceefax to keep tabs on the scores. 

• Part two: 'People in racing view change as a threat - but we've got to look at innovation and give things an opportunity to grow' 

A quarter of a century later, things could hardly be more different. Information is always at our fingertips and we are constantly plugged into the news agenda through our smartphones and social media. Not only that, we are bombarded with content, increasingly bite-sized, as media outlets and brands spend fortunes fighting for our attention on platforms like TikTok and X.