I've been a successful pro punter for 30 years - and this is how I've managed it

There's one question I've been most asked more than any other over the last 30-plus years as a pro punter: "How do you make it pay?"

The simple answer to this is that I only ever bet at what I consider to be value odds. However, the explanation behind this answer is more complex.

Value is a term that's thrown around in the betting media every day of the week. But there are very few pundits or commentators who attempt to follow up that assertion with a reasoned explanation as to why a particular price does indeed represent value.