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A world of opportunities but will Qatar 2022 spark a backlash against bookies?
World Cup: the first winter tournament is taking place in QatarCredit: Michael Regan - FIFA
The World Cup, which started in Qatar on Sunday, will be a tournament like no other from a betting industry perspective, as well as in a sporting sense.
Bookmakers in Europe usually look forward to a biennial bonanza thanks to the World Cup and European Championships helping to fill the summer period between domestic football seasons.
This year, though, the Premier League has had to halt games to accommodate the first winter World Cup.
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