Racing Post Group rebrands as Spotlight Sports Group
The Racing Post has announced that it is rebranding the group of companies it owns as Spotlight Sports Group.
There are now four businesses in the group – Racing Post, Apsley (My Racing and Free Super Tips), ICS (Independent Content Services) and ANZ Bloodstock, which will be known collectively as the Spotlight Sports Group.
The group is showcasing the variety of services it offers at ICE London, covering media (advertising and sponsorship), content, retail, trading, agency and translation.
Racing Post chief executive and editor-in-chief Alan Byrne said: "This marks a significant moment in the history of Racing Post.
"We are no longer solely a print and racing business, although the Racing Post will always be our flagship brand. Our group now offers a wide range of valuable services to bookmakers and other partners.
"We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”
Chief marketing officer Louise Agran said the name Spotlight reflected how the group helped its customers.
She added: "We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day.
"It makes sense to maintain this strong connection with the Racing Post brand, and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans."
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