Find out what new products the Racing Post has to offer at ICE London

The Racing Post Cafe will once again be one of the main attractions at this year’s ICE London, providing attendees with a networking space to meet new and existing customers.

The cafe also gives visitors the opportunity to see exactly how Racing Post B2B can help businesses maximise engagement with their customers.

This year, the Racing Post Cafe is boosted by the arrival of two new brands falling under the Racing Post umbrella. The recently acquired digital content specialists, ICS Media Group and the newly launched sports brand Intellr will form part of Racing Post B2B’s portfolio for the first time.

Throughout the three days, members of the team will be on hand to talk through an exciting array of new racing and sporting content products delivered by the three brands.

Visit B2B.racingpost.com

For the first time Racing Post B2B will also be unveiling a new in-play football product. The product uses in-game data to provide bet-prompting content directly from your site to customers. Combined with your odds the product pushes up to 12 bet prompting tips throughout the 90 minutes.

Another highlight of this year’s product offering is the refined sports packages. A new Sports API was launched at last year’s Betting on Sports conference. This has been redeveloped and redesigned under the new Intellr brand – showcasing top-class handwritten sports tipping content in easy-to-digest pieces of content. Intellr sport covers more than 5,000 events annually spanning 20 sports in more than 70 languages.

These, added to our unbeatable horseracing and greyhound content packages, mean the Racing Post Cafe will be packed with a wider product range than ever before.

Across the stand, Racing Post B2B’s full range of products and services will be available to view. The products are designed with our customers in mind, they are at the forefront of the industry and have been developed to ensure your business maximises engagement with your customers.

Throughout the week the team will discuss how we can work with our partners to provide the best products and services for both the digital and retail environment. Providing partners with the tools to engage new, current and international audiences is at the forefront of our business.

At ICE, Racing Post B2B will outline how we can help your business acquire, retain and grow your customer base with high-quality content and newly developed products and how we continue to innovate and work closely with product teams to help your business thrive.

Previewing ICE, Racing Post B2B head of digital Will Fyler spoke about how he is looking forward to presenting Racing Post B2B’s growing portfolio of products.

He said: “ICE is such a great focal point in the calendar to present new products to customers and reach new audiences. Our product offering this year is the most diverse we have ever presented with the introduction of our new sports brand, Intellr, the launch of our first in-play football product

and the presence of ICS on the stand.

“I’m excited to talk to our network about how Racing Post B2B can help maximise their customers’ engagement.”

The Racing Post Cafe will be at stand S2-230 located in the heart of the Sports area and the team looks forward to welcoming all attendees to come and visit throughout the event.

Cheltenham and Champions League previews

The popular Cheltenham Festival preview returns to the Racing Post Cafe on Tuesday, February 5 at 5pm.

The preview, hosted by the Racing Post’s Bruce Millington, features top tipsters Paul Kealy and David Jennings. The team will take you through the big races on each day of the festival and provide the best ante-post tips in the run-up to meeting.

For the first time the Cheltenham preview will be joined by a Champions League preview provided by Racing Post’s football experts Mark Langdon and James Milton on Wednesday, February 6 at 5pm.

The preview will look ahead to the upcoming Champions League last-16 ties, including Manchester United v Paris St Germain and Liverpool v Bayern Munich. The team will also give their top tips on who will lift the trophy in May.

Betting intelligence to give your customers an edge

Intellr sports betting intelligence is a new sports content brand launching at ICE London.

The sports brand provides your customers with the key stats, analysis and predictions for 20 different sports and across hundreds of markets. The brand also provides live in-play bet prompting content for over 90 leagues across the world.

Sport builds relationships, creates rivalries and displays the best aspects of competition and sportsmanship. From the lowest amateur leagues to the lofty heights of international superstars there’s something about watching a great sporting contest that inspires us all. Intellr delivers the betting intelligence behind great sporting events from the Premier League to Super Bowl.

Intellr provides content that not only engages your customers and builds a relationship, but also provides higher bet conversion. High-quality, handwritten sporting content provides 56 per cent higher engagement rates and 47 per cent more timely and relevant interactions with a website.

With 61 per cent of viewers now watching sport online and 82 per cent of gambling now taking place online its

more important than ever to provide high-quality content across digital platforms for customers.

Intellr offers your business the complete set of tools to engage your customers in the digital gaming space. The brand and it’s new products will be launched at the Racing Post Cafe.

Members can read the latest exclusive interviews, news analysis and comment available from 6pm daily on racingpost.com