Ascot and Sky Sports Racing extend deal until 2024
Ascot and Sy Sports Racing have agreed to extend their current partnership on domestic pay TV and digital platforms until at least 2024.
The new agreement will mean Sky Sports Racing broadcasting live coverage from all of Ascot's 25 annual fixtures until at least January 1 of that year.
At The Races will continue to manage licensing and distribution of Ascot races for live streaming to UK betting operators under a separate long-term agreement.
The renewal comes after Ascot returned to At The Races screens last year. Royal Ascot, held behind closed doors this year, helped Sky Sports Racing attract an audience of 2.2m British viewers in June.
Chief commercial officer at Ascot Juliet Slot, said::"We've developed an excellent partnership with the whole team at Sky Sports Racing since rejoining the refreshed channel last year. "
Published on 13 August 2020inNews
Last updated 16:30, 13 August 2020
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