Finalists from the North-West and North-East
Claire Doyle, North-West
Firm William Hill
Shop Bridgeway Shopping Centre, Broad Lane, Liverpool
Age 44
Number of staff 6
Years in industry 25
Most satisfying part of my job
Making a difference to my customers. Every customer who comes through our door is given an honest, helpful and happy betting experience. This has resulted in our team receiving loyalty and trust from a large number of customers both young and old. We get to know all about them, their lives and their families.
Biggest change in the industry since you started
Technology. I was apprehensive in the beginning but now I embrace it. The introduction of Epos, online betting, self-service terminals and omni-channel – it has been so exciting to see all this happening. We’ve come a long way from sitting in the back settling bets and doing paperwork. We’re now more visible at the counter and on the shop floor interacting and helping our customers.
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Published on inSeries
Last updated
Copy- We believed Dancing Brave could fly - and then he took off to prove it
- 'Don't wind up bookmakers - you might feel clever but your accounts won't last'
- 'There wouldn't be a day I don't think about those boys and their families'
- 'You want a bit of noise, a bit of life - and you have to be fair to punters'
- 'I take flak and it frustrates me - but I'm not going to wreck another horse'
- We believed Dancing Brave could fly - and then he took off to prove it
- 'Don't wind up bookmakers - you might feel clever but your accounts won't last'
- 'There wouldn't be a day I don't think about those boys and their families'
- 'You want a bit of noise, a bit of life - and you have to be fair to punters'
- 'I take flak and it frustrates me - but I'm not going to wreck another horse'