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Legend's axing from County Hurdle a sign of the times we live in
Commercial realities trump traditional ideologies in world of sponsorship
Superb Story after winning this year's renewal of the Vincent O'Brien County HurdleCredit: Getty Images
It says a lot of the commercial environment that now prevails in the world of racing that the removal of Vincent O’Brien’s name from the title of the County Hurdle prompted barely a ripple of dissent.
That’s what happens when an action previously considered incendiary becomes normalised.
Remember the despair when races like the old Whitbread Gold Cup, Stayers’ Hurdle, Bula Hurdle, Bunbury Cup and Stewards’ Cup lost the signature element of their names?
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- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
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