Fake rivalries and toxic storylines: is this really what racing wants?
There has been plenty of excitement among certain racing fans in recent months at the prospect of the sport's own version of Drive To Survive, the Formula 1 docuseries that has entranced viewers and, we are told, has brought a raft of new fans to the sport. But the latest developments in the Formula 1 show should just give those fans pause for thought.
The fourth series of Drive To Survive recently aired on Netflix, hot on the heels of exploratory talks at the Breeders' Cup about the production of a racing version.
For those who haven't seen it, Drive To Survive takes viewers behind the scenes to shed a revealing light on Formula 1, which has no peer when it comes to presenting a glossy, glitzy package of itself. The series has been a huge hit, drawing in viewers who never previously engaged. In that respect it punches the marketing industry's dream ticket: it is generating new fans for the sport.
Read the full story
Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.
Subscribe to unlock
- Racing Post digital newspaper (worth over £100 per month)
- Award-winning journalism from the best writers in racing
- Expert tips from the likes of Tom Segal and Paul Kealy
- Replays and results analysis from all UK and Irish racecourses
- Form study tools including the Pro Card and Horse Tracker
- Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data
Already a subscriber?Log in
Published on inComment
Last updated
- We know that times are tight - but racecourses really do need to step up and improve outdated weighing rooms
- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Four score and ten just a number to Peter Harris as July Cup triumph shows there's more to the elderly than medical conditions
- We know that times are tight - but racecourses really do need to step up and improve outdated weighing rooms
- The budget has heaped even more trouble on racing - and I fear many trainers will now decide the numbers just don't add up
- Why I think Cheltenham Festival handicaps need to change - JP McManus writes exclusively for the Racing Post
- No-one has ever emerged from the womb wearing a trilby - racing's future survival hangs on pursuing a young audience
- Four score and ten just a number to Peter Harris as July Cup triumph shows there's more to the elderly than medical conditions