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Fake rivalries and toxic storylines: is this really what racing wants?

There has been plenty of excitement among certain racing fans in recent months at the prospect of the sport's own version of Drive To Survive, the Formula 1 docuseries that has entranced viewers and, we are told, has brought a raft of new fans to the sport. But the latest developments in the Formula 1 show should just give those fans pause for thought.

The fourth series of Drive To Survive recently aired on Netflix, hot on the heels of exploratory talks at the Breeders' Cup about the production of a racing version.

For those who haven't seen it, Drive To Survive takes viewers behind the scenes to shed a revealing light on Formula 1, which has no peer when it comes to presenting a glossy, glitzy package of itself. The series has been a huge hit, drawing in viewers who never previously engaged. In that respect it punches the marketing industry's dream ticket: it is generating new fans for the sport.

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