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Don't laugh at racing ads in the jungle - new audiences are essential
Native River strides clear to land the Hennessy. Ladbrokes will take over sponsorship of the race in 2017Credit: Edward Whitaker
Did you see the new trailer for ITV Racing when it was broadcast for the first time last Sunday, right in the ad breaks for the final of I'm a Celebrity . . . Get Me Out Of Here?
No? Ah, well, don't worry, it'll be on again this Sunday, during the X Factor final. What's that? You're washing your hair? Oh.
It's fortunate you can watch the widely applauded trailer online, because if your TV watching habits are remotely like mine (racing, football and programmes involving Michael Portillo, basically) then it's going to be a while before you bump into it.
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