The $400 billion battleground - and even Disney wants a slice of the action

Jonathan Harding on a rapidly expanding market - and what it means back home

It might seem incongruous for the family-friendly creator of films such as Toy Story and Snow White to be looking to make a mark in the world of gambling.

However, such is the astronomical potential of the US industry that even a much-loved symbol of Americana like Walt Disney is prepared to gamble on the country's rapidly expanding sports betting market.

And Disney, which has said it will "aggressively" pursue openings through its sports brand ESPN, is not the only global giant trying to win a share of what could soon be the world's largest regulated market.

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Published on 14 December 2021inFeatures

Last updated 20:23, 14 December 2021

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