Best new and existing customer betting offers for the football World Cup

Over the last few weeks, new customer offers have been all the rage at World Cup 2022. Some football bettors are asking, where is their reward? When will betting apps stop chasing new players and start rewarding loyalty? The answer to that question is now and we bring you the best existing customer offers in this article.

Existing customer offers explained

The World Cup continues and the more research you do before parting with your stake, the more chance you'll have of beating the bookies and landing a profit. You can further boost your chances of a return on your bets by taking advantage of the existing customer offers. These deals come in many sizes, including free bets, risk-free bets, enhanced odds, cashback, profit boosts and more. The leading bookies use these deals to drive a steady stream of repeat business during the World Cup.

But what's the difference between a welcome bonus and an existing customer offer? Keeping it simple, a welcome bonus is a free bet only available to new players, whereas existing customer offers are open to all. If you have an account with one of the betting apps listed on this page, you can use the many offers available on the promos page. Traders and the marketing team work tirelessly to keep their promotion tabs up-to-date, attractive to sportsbook bettors, ahead of the competition and relevant to the sports schedule.

Best World Cup new customer sign-up offers

If you want to create an account with a new bookie, you will receive a welcome bonus. This is one of the deals mentioned earlier that are available only to new players. It acts as an encouragement for bettors to join one bookie over the competition. But you don't have to bet with just one. You can open an account with as many sportsbooks as you like and claim each of the welcome bonus free bets listed.

Coral sign-up offer

Get a £20 free bet when you place a £5 bet

18+. New UK & ROI customers only. Minimum deposit £/€5. Minimum first £/€5 bet at minimum odds 1/2 to qualify for 1x £/€20 free bet. Certain deposit methods and bet types are excluded. Free bet valid for seven days. Stake not returned. Restrictions + T&Cs apply.

bet365 sign-up offer

Place a £10 bet and get £50 in free bets for new customers at bet365

Minimum deposit requirement. Free bets are paid as Bet Credits and available upon settlement of qualifying bets. Minimum odds, bet, and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Sky Bet sign-up offer

Get £40 in free football bets when you place a £10 bet

New customers only. First single and each-way bet only. £10 minimum stake. Odds of 1/1 or greater. 4 x £10 bet tokens. Free bet stakes are not included in returns. Free bets exclude virtuals. Free bets are non-withdrawable. No free bet expiry. Eligibility restrictions. Further T&Cs apply.

William Hill sign-up offer

Bet £10 get £30 in free bets

Play safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. 18+.

Betfair sign-up offer

Place a single Sportsbook £10 bet on any football market, at minimum odds 1/2 (1.5), and get £30 in free bets on bet settlement, valid for 30 days plus an extra £10 free football bet builder will be available to claim from the promotions hub. Only deposits via cards will qualify. T&Cs apply.

Paddy Power sign-up offer

Place a single £10 bet on any football market, at minimum odds 1/2 (1.5),and get £35 in free bets on bet settlement, valid for 30 days plus an extra £10 free football bet builder will be available to claim from the promotions hub. Only deposits via cards will qualify. T&Cs apply.

Ladbrokes sign-up offer

Bet £5 and get £20 in free bets

18+. New UK+IRE customers only. Certain deposit methods and bet types are excluded. Minimum first £/€5 bet within 14 days of an account registration at minimum odds 1/2 to get 4 x £/€5 free bets. Free bets are available to use on selected sportsbook markets only. Free bets are valid for seven days, and the stake is not returned. Restrictions + T&Cs apply.

Best World Cup existing customers offers

Get your single bets paid out if the team you back goes two goals ahead – for multiple bets the selection will be marked as a winner with bet365.

Applies to pre-match single and multiple bets on the standard full-time result market for applicable competitions. Only available to new and eligible customers. Bet restrictions and T&Cs apply.

Refund for any soccer game that finishes 0-0 at bet365.

Applies to losing pre-match bets on any correct score, half-time/full-time or scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.

Bet365 accumulator bonus

Up to 70% bonus for accumulators on selected leagues at bet365

Applies to pre-match accumulators of 3+ selections on the standard full-time result, both teams to score or result/both teams to score markets only. Bonus percentage is dependent on number of selections. Bonus capped at £100k and applied to returns. Bet restrictions and T&Cs apply. New and eligible customers only.

How to claim your World Cup betting offers

Now that we know there's an abundance of generous World Cup bonuses just waiting for our attention, it's time to discuss how to get your share. The process is different if you are an existing player than new customers who sign up, place a qualifying bet and land the welcome bonus. But neither process is difficult, time-consuming or anything like hard work.

Whether you are registering at an online bookie to qualify for the welcome bonus free bet or it's a recurring offer that catches your eye, we've got you covered. Below, you'll find a simple, easy-to-follow and secure guide to landing your next free bet. Follow the pointers and you'll be playing with free bets instantly.

New player football betting offers

1. Click the above links to the bookies you wish to join.
2. Fill in the registration form and create a username/password.
3. Make your first deposit and place a qualifying sportsbook bet.
4. The welcome bonus free bet will be added to your account.
5. Use the free bets on the games and markets you love.

Existing customer offers

1. Log in to your betting account with a username and password.
2. Click the promotions tab for an updated list of deals for existing players.
3. Find the one that catches your eye and click to opt-in if required.
4. Place a qualifying bet on a World Cup match and market.
5. The bonus will automatically cover your bet.

Example of how existing customer offers work

One popular promotion available to existing members of a bookie is the profit boost. This deal can be used on many markets from the World Cup games, but it performs best when applied to accumulators.

Back a winning World Cup acca and the bookie will boost your returns. This can be anything from a 5% boost to a stunning 100% enhancement. It all depends on the number of selections in your multiple. The more winning picks, the higher the boost. Suppose you back a four-team acca that comes good, you may receive a 5% boost, while those dreaming big and backing a ten-team acca could have their returns doubled.

See more and betting offers from our trusted partners to get a head start on your sports betting, or download our to sign up for exclusive new customer offers.