Gambling adverts could be banned during daytime

Bookmakers could have one of their main revenue streams severely reduced as the government may ban their TV adverts during the day.

An upcoming government review into gaming machines is expected to be expanded to cover gambling adverts on TV, and if a crackdown is enforced it would cost the sector, and broadcasters, millions.

The Times reports that the Department of Media, Culture and Sport is concerned by the proliferation of gambling adverts, and that children are being exposed to the concept too much.