William Hill shares up as report claims bookmaker close to important US deal

William Hill, found guilty of linking gambling to sexual success

William Hill are reported to be close to an important US dealCredit: John Cooper

Shares in William Hill rose on Monday following a weekend report that the bookmaker was close to signing a media deal in the potentially hugely lucrative United States sports betting market.

The Sunday Times said William Hill were nearing an agreement with CBS Sports which would give them the opportunity to advertise their brand to the 42 million people who visit the CBS Sports website every month.

William Hill are playing catch-up against rivals Flutter Entertainment and GVC who have agreements with media giants Fox Sports and Yahoo Sports to give them greater exposure in a market where the familiar names of European betting are relatively unknown.

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Bill BarberIndustry editor

Published on 10 February 2020inNews

Last updated 16:47, 10 February 2020

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