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Watchdog launches probe into £10bn deal between owners of Betfair and Sky Bet

Paddy Power and Betfair are owned by Flutter
Paddy Power and Betfair are owned by Flutter

The £10 billion merger between Flutter, owners of Paddy Power and Betfair, and the Stars Group, which owns Sky Betting and Gaming, is to be investigated by the UK’s Competition and Markets Authority.

The CMA announced it would look into whether the deal would cause a "substantial lessening of competition" in the UK gambling market, and has invited any interested party to comment on the transaction by February 18. The brands controlled by Flutter and the Stars Group make up around 40 per cent of the UK’s online sports betting market.

The probe follows a similar merger investigation on Just Eat and Takeaway.com.

The deal between Flutter and the Stars Group was announced in October and is expected to close in the second or third quarter of this year. If it is successful, the merger will create the largest online betting operator in the world by revenue.

Paddy Power Betfair has become Flutter Entertainment
Flutter and the Stars Group announced a £10 billion merger last yearCredit: Layton Thompson

Phase one of the investigation is currently under way, in which the CMA announced it would "consider whether it may be the case that the merger, if carried into effect, will result in the creation of a situation under the merger provisions of the Enterprise Act 2002 and, if so, whether the creation of that situation could result in a substantial lessening of competition within any market in the UK for goods and services".

Following the closure of the invitation to comment on February 18, a deadline on the phase one decision has been set for March 31. In 2016, Ladbrokes and Coral were ordered by the CMA to sell 360 shops in order to gain clearance for their £2.2bn merger.

As of 10.10am on Wednesday, the announcement had had little impact on Flutter Entertainment's share price, which was 8,680.

The deal could also be reviewed by Australian authorities as both Flutter and the Stars Group have a strong presence in the country.


What is the CMA?

The Competition and Markets Authority (CMA) is an independent, non-ministerial department which works to ensure consumers get a good deal when buying goods and services, and that businesses operate within the law.

In order to do this, the authority investigates mergers between organisations to ensure they do not reduce competition. It also investigates markets if there is reason to believe there are competition or consumer problems.

The CMA takes action against businesses and individuals who take part in anti-competitive behavious, as well as protecting consumers from unfair trading practices.


Read more on the Flutter and Stars Group deal:

Paddy Power Betfair and Sky Bet owners create betting giant in £10bn deal

Revenues up at Flutter and The Stars Group as firms prepare for 2020 mega merger


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Andrew WilsherRacing Post Sport

Published on 5 February 2020inNews

Last updated 12:05, 5 February 2020

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