'The simple evidence suggests L'Homme Presse is better than Bravemansgame'

Monday: 2.30 Kempton
Ladbrokes King George VI Chase (Grade 1) | 3m | 4yo+ | ITV/RTV

Recent weeks have shown the incumbency effect is just as real in betting as it is in elections. People tend to instinctively favour those they already see in a role, and that goes for your local MP or the prime minister but also for Brazil and Bravemansgame.

They remained favourites for the World Cup and the King George VI Chase, long after the evidence suggested they could and possibly should have been dislodged.