down cross right results icon premium content video video hollow icon audio lifeNews icon-comment tick starFilled betSlip hot icon-liveCommentary refresh spinner arrow-down

German sports betting group Tipico latest name to be linked to William Hill bid

William Hill's betting shops will be part of a forthcoming sale
1 of 1

German sports betting company Tipico, who are owned by private equity giants CVC Capital Partners, have become the latest name linked to the battle to buy William Hill's European business.

Sky News has reported that Tipico have tabled a "credible" offer for William Hill, whose assets outside the United States are being sold by Caesars Entertainment following a £2.9 billion takeover this year.

CVC had been mentioned as a possible suitor for William Hill last autumn and should it be successful the deal would reunite the two parties after nearly 20 years.

Hills were bought by CVC and fellow private equity firm Cinven for £825 million in 1999 before being floated on the stock market three years later.

CVC has been involved in the industry subsequently as well, buying a controlling stake in SkyBet in 2014, which it then sold to the Stars Group in 2018. CVC bought a majority stake in Tipico in 2016.

Another private equity firm, Apollo Global Management, which was an unsuccessful rival to Caesars for the whole of William Hill, has been regarded as favourite to be successful this time, while online gaming and betting company 888 have also been reported to be in the running.

Sky News said another private equity firm, Advent International, which had been linked to a bid, was no longer involved in the process, and claimed that Ladbrokes' and Coral's owner Entain had decided against making a formal offer.

Betfred are believed to be interested in buying at least some of William Hill's betting shop estate. However, it is understood Caesars will sell off Hills' non-US business in its entirety and so Betfred would have to wait for a successful bidder to split up the operations further.

BoyleSports have also expressed an interest in William Hill's retail estate.

Tipico did not wish to comment on the report when contacted by the Racing Post.

Read more

VAT windfall helps Betfred maintain profits in face of impact from pandemic

BoyleSports eye Hills shops in bid to significantly increase UK presence

William Hill UK business set to be sold after Caesars agrees £2.9bn takeover

Court clears William Hill's £2.9 billion takeover by US casino giant Caesars

Caesars Entertainment completes £2.9 billion takeover of William Hill

William Hill say betting shops still have a future despite blow from Covid-19

Download the free Racing Post app for cards, form, tips, in-app betting and to watch live races. Download for free at or search Racing Post app


CVC had been mentioned as a possible suitor for William Hill last autumn and should they be successful it would reunite them after nearly 20 years
E.W. Terms