Introducing a new look to your Racing Post website

You may have noticed a slight but significant change to racingpost.com.

Same expert analysis, insight and tipping – but look at the top of the home page and at the image above and you will see that our familiar logo has undergone a fresh new look.

Having begun life purely as a newspaper in 1986, the Racing Post has always been represented by a logo which was designed for the front page of a newspaper. We have come a considerable way since then, with our business evolving into a leading multimedia brand with products across web, mobile, social media and TV as well as traditional print.

As such, we have now created a logo that will work across multiple platforms and reflect our position as a leading multimedia brand.

The old Racing Post logo

We have been keen not to stray too far from our heritage logo, one that has been instantly recognisable for more than 30 years. The new Racing Post logo is an evolution of this, its letters having been customised within a more modern, robust font to reflect our status as the leading authority on racing and betting, while retaining and enhancing our distinctive red winning post O.

Furthermore, we have created a family of sub-brands which will be introduced early next year across our various products.

We are delighted to have your support at this exciting point in the history of Racing Post and hope that you continue to enjoy using our products.