William Hill expand US footprint with NHL sports betting partnership
William Hill have increased their footprint in the US following the news they have been appointed as an official sports betting partner of the National Hockey League (NHL).
Full details of the deal were not disclosed but William Hill will receive promotional opportunities including in connection with the league's top events.
Hills are the NHL's third sports betting partner following deals with MGM Resorts International and Paddy Power Betfair's FanDuel. However, unlike the league's agreement with MGM, William Hill do not yet have access to puck and player tracking data which is set to be introduced into the sport for the 2019-20 season.
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