Ware proud of 32Red as new era beckons with Kindred

32Red are a prominent sponsor of horseracing, including the King George VI ChaseCredit: Edward Whitaker

Online gambling company 32Red delisted from the AIM market on the London Stock Exchange on Friday, a symbolic moment for the firm's founder and chief executive Ed Ware.

The company is now part of the Kindred Group stable, joining the likes of Unibet and Stan James after being bought for £176 million.

32Red may have been casino rather than sports-focused but they have been a familiar name in British horseracing thanks to their extensive sponsorship portfolio, which includes the King George VI Chase at Kempton. They are also shirt sponsors of Leeds United and Rangers football clubs.

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Bill BarberIndustry editor

Mark ScullyRacing Post Reporter

Published on 10 July 2017inFeatures

Last updated 12:38, 10 July 2017

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