Report recommends more messages on gambling risks in betting adverts

Clearer and more regular messages detailing the risks attached to gambling are among the key recommendations from a recent report published by charity GambleAware.

Produced by market researchers Ipsos MORI and the Institute for Social Marketing at the University of Stirling, the interim report – the first of its kind in Britain – examined the frequency and format of gambling advertising and marketing, and the exposure among children, young people and vulnerable adults.

The main findings were the increase in adverts and money spent on gambling promotion in recent years, that sport is an important vehicle for that advertising and that there is no evidence they are directly targeted at children.