Lessons to be learned and a storm to weather in the William Hill hotseat

A new generation has taken over at the helm of many of bookmaking's most familiar names, a generation increasingly willing to admit that the industry has made mistakes in recent years.

William Hill chief executive Philip Bowcock is one of them and now has to guide his firm through the storm that has engulfed the sector, whether it be the FOBT debate, criticism of advertising or failures to protect the vulnerable from harm.

At the same time he has had to find a way of reinvigorating a business that had found itself floundering as rivals barrelled ahead.