Ladbrokes challenge ASA over ad complaint

Ladbrokes say the advertising watchdog has erred in banning one of their adverts

Ladbrokes have asked for an independent review after becoming the latest gambling operator to fall foul of the advertising watchdog.

There have been a rash of complaints to the Advertising Standards Authority about marketing in the sector but Ladbrokes are the only firm among them to challenge a ruling.

The case stems from an email promotion for Ladbrokes Casino featuring an image of the Marvel comics character Iron Man. The ASA received a complaint which claimed the advert was "irresponsible" because it was likely to appeal to children.

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Bill BarberIndustry editor

Published on 29 August 2016inFeatures

Last updated 10:15, 29 August 2016

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