Gambling Commission tells operators to join a race to the top

Gambling operators were last week asked to join a race to the top by the industry regulator to make the British sector the safest and fairest in the world.

Neil McArthur, the chief executive of the Gambling Commission, made the call at the regulator’s Raising Standards Conference in Birmingham – an event attended by 170 leaders from more than 100 gambling businesses.

McArthur told delegates he wanted gambling businesses to collaborate and focus on three areas – understanding the early signs that could indicate a customer is experiencing or developing problems, interacting with those customers to ensure they can receive support and advice, and rebuilding public trust by changing advertising strategies.