Festival fever is here – don’t try to bluff your way through

What is it with the media and infectious diseases? When there's a terrorist atrocity, a flood or a financial fiasco, broadcasters and journos clearly consider it a bad thing – newsworthy, but essentially undesirable.

But when a coronavirus comes along, there seems to be a thirst for more, as if they really want us all locked in our homes, eating cat food through face masks. Hacks drool over worst-case scenarios as if they're best-case and strain for permission to call it a pandemic.

Thus when you googled 'Cheltenham Festival' this week you were faced with an abundance of headlines like 'Will Cheltenham Festival still be on despite coronavirus?' – a solid-gold, double-C duo for an SEO operator, and one that Gloucestershire Live, most prominent among many, has been throwing at the digital wall every day.