Exchange Matchbook seeking brand awareness push in 2018

Matchbook launched their horseracing product at Goodwood last yearCredit: Mark Cranham

Betting exchange Matchbook are planning a major investment in marketing including more sponsorship of horseracing next year as they look to take the business on to "the new level".

The company announced what was described as "significant investment" during the summer to help it grow and challenge the dominance of Betfair.

Chief executive Mark Brosnan said the investors brought knowledge of the horseracing-betting side of the industry as well as funding to help create awareness.

Read the full story

Read award-winning journalism from the best writers in racing, with exclusive news, interviews, columns, investigations, stable tours and subscriber-only emails.

Subscribe to unlock

Racing Post digital newspaper (worth over £100 per month)
Award-winning journalism from the best writers in racing
Expert tips from the likes of Tom Segal and Paul Kealy
Replays and results analysis from all UK and Irish racecourses
Form study tools including the Pro Card and Horse Tracker
Extensive archive of statistics covering horses, trainers, jockeys, owners, pedigree and sales data

Already a subscriber?Log in

Bill BarberIndustry editor

Howard WrightRacing Post founding member

Published on 30 October 2017inFeatures

Last updated 19:07, 30 October 2017

Copy