Entain boss: 'I obsess about championing the customer'

Entain chief executive Jette Nygaard-Andersen emphasised the importance of technology and a customer-centric approach last week as she gave the keynote speech at the SBC Summit Barcelona conference.

And she told delegates that efforts around player protection made both common sense and business sense.

Nygaard-Andersen, who was speaking on the day that details of DraftKings' $22.4 billion offer for Entain emerged, acknowledged that she was "the lady of the hour" but then went on to outline her vision for the company, comparing it to "disruptive technology companies" such as Netflix and fitness brand Peloton.