Betdaq seeing the benefits of their new campaign

Betdaq have boosted their profile with a recent advertising campaign fronted by actor Ralph Ineson

Betdaq say they are seeing the benefits of more aggressive marketing as they bid to increase their market share against dominant betting exchange Betfair.

The company went to a two per cent commission rate earlier this year and have increased their sponsorship portfolio including a deal with Sunderland football club, while in August they launched a television advertising campaign fronted by actor Ralph Ineson for their #ChangingfortheBettor strategy.

And while Betdaq will remain a betting exchange there are plans for them to launch a sportsbook, just as Betfair have.

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Bill BarberIndustry editor

James StevensWest Country correspondent

Published on 17 September 2018inFeatures

Last updated 18:04, 17 September 2018

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