ASA clears Betfred 'betting in the bath' advert following complaint

Betfred: ruled their advert did not suggest people should play bingo excessively or that it should take priority over any other social interaction

Betfred: said their advert did not suggest people should play bingo excessively or that it should take priority over any other social interactionCredit: Chris Bourchier

The curious case of the 'Woman in the Bath', who figured in a complaint to the Advertising Standards Agency about an advert for Betfred’s online bingo site, has been resolved in favour of the bookmaker.

The advert, shown in January and which also featured a man preparing a meal and a woman exercising while playing bingo on mobile devices, included a voice-over saying: “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the action and win big bucks.”

It drew a complaint from a viewer who believed that “showing characters gambling while carrying out everyday activities normalised gambling” and challenged whether the advert was irresponsible.

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Published on 22 April 2019inFeatures

Last updated 16:00, 22 April 2019

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