Keeneland partners with Sky Sports to expand racing coverage

Keeneland Association has entered into a multi-year agreement with Sky Sports Racing to give the British sports channel the exclusive rights to broadcast its racing and sales to viewers in the United Kingdom and Ireland.

"Keeneland is excited to team with Sky Sports Racing, which represents a tremendous opportunity to further enhance our outreach in established racing markets abroad," Keeneland vice president of racing and sales Bob Elliston said.

"Sky Sports Racing is internationally respected for its racing coverage, and our unique partnership offers the ability to deliver high-quality content to subscribers via a range of media platforms."

Beginning with the Fall Meet, to be held from October 4 to 26, Sky Sports Racing will carry Keeneland’s live race signal across its broadcast and digital platforms in the UK and Ireland.

Additionally, the channel will provide exclusive coverage of Keeneland’s four annual thoroughbred auctions, among them the September Yearling and November Breeding Stock Sales, with content highlighted by editorial features, interviews with industry insiders and promotion of the global success of Keeneland sales graduates.

"Keeneland is an industry leader and a benchmark for quality in everything it does," Sky Sports Racing director of domestic and international media rights James Singer said.

"We are delighted to enter a new partnership that will ensure we bring to racing fans in the UK and Ireland the best possible coverage of Keeneland’s 32 graded stakes races worth nearly $10 million, including ten Breeders’ Cup Challenge races, as well as insights and stories from the most influential sales auctions in the world."

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