Commonwealth Cup hero another fine advert for his sire Showcasing

Showcasing demonstrated why he is considered one of Europe's most exciting young stallions when son Advertise landed the Commonwealth Cup in convincing fashion at Royal Ascot on Friday.

Trained by Martyn Meade for Phoenix Thoroughbreds, Advertise took high rank among the two-year-olds last year, winning the July Stakes and Phoenix Stakes and finishing second in the Coventry and Dewhurst, but had disappointed on his sole previous start at three in the 2,000 Guineas when his stable was under a cloud.

He bounced back under Frankie Dettori and with first-time blinkers applied by recording a one and a half-length victory over the Dream Ahead filly Forever In Dreams – owned by the Phoenix Ladies Syndicate after being bought for £430,000 at the Goffs London Sale on Monday – with the Kodiac colt Hello Youmzain in third.

Advertise is one of 18 Group/Graded winners sired by Showcasing from covering at Whitsbury Manor Stud in Hampshire and at Haunui Farm in New Zealand, and the stallion is compiling a particularly good record at Royal Ascot as Advertise is his second Commonwealth Cup winner after Quiet Reflection.

Showcasing: compiling a very decent Royal Ascot recordCredit: Whitsbury Manor Stud

Moreover, Soldier's Call won the Windsor Castle Stakes last year and was third in the King's Stand Stakes on Tuesday, while Tasleet has finished second in the Diamond Jubilee Stakes, Cappella Sansevero was runner-up in the Coventry Stakes and Out Of The Flames and Savannah's Dream have also reached the places in juvenile contests at the meeting.

Having started out at fees of £4,500 and £5,000 in his first four seasons at Whitsbury Manor Stud, Showcasing's price has increased by stages to £55,000 this year and some of his foals born in recent months reflect the improved mares he has covered – including a half-sister to Thursday's Hampton Court Stakes winner Sangarius, a colt out of Cherry Hinton Stakes runner-up Russelliana and a filly out of Listed winner Radio Gaga.

Advertise was bred by Cheveley Park Stud out of the winning Pivotal mare Furbelow, making him a half-brother to Roger Varian's progressive sprint handicapper Flavius Titus. The dam is a placed half-sister to US Listed winner Red Diadem and to the dam of Richmond Stakes scorer Saayerr and recent Investec Dash victor Ornate.

Furbelow is out of Red Tiara, a placed daughter of Mr Prospector and Heart Of Joy, a daughter of Lypheor who found only the exceptional fillies Salsabil and In The Groove too good when second in both the Newmarket and Curragh 1,000 Guineas.

Furbelow has a two-year-old filly by Dream Ahead named Publicise, a yearling colt by Lethal Force and a filly foal by Ulysses.

Advertise contributes to Pivotal's outstanding reputation as a broodmare sire, with his daughters having produced numerous celebrities including Cracksman, Defoe, Hermosa, Magical and Mabs Cross. He is the second winner who has the Cheveley Park Stud stalwart as maternal grandsire at Royal Ascot this week after Raffle Prize, who struck in the Queen Mary Stakes.

Dermot Farrington can claim bragging rights for finding Advertise at auction, giving £60,000 for him from Jamie Railton's draft at the Goffs UK Premier Yearling Sale.

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