'The world has changed and Covid has accelerated that change for our industry'

Plenty of practitioners in the thoroughbred industry are content to let their horses do the talking for them, but breeze-up consignor Johnny Hassett is taking an altogether more vocal approach.

Any bloodstock aficionado who has ventured onto Twitter in the last 12 months will likely have stumbled across Hassett's output, with a series of short videos providing all manner of insight, opinion, wit and wisdom on running a breeze-up operation.

The power of social media has become an important promotional tool for any modern business, but Hassett has gone a step beyond pure self publicity by offering something approaching a warts-and-all view of selling ready-to-run two-year-olds.