William 'Buff' Bradley appointed as associate of sales development at Keeneland

Keeneland has named lifelong horseman and former trainer William 'Buff' Bradley to the new position of associate of sales development.

After beginning in his role February 28, he will concentrate on sales of breeding stock and horses of racing age.

"We are excited to have Buff join the Keeneland sales team to further strengthen our outreach to horsemen and their participation in our sales," Keeneland vice president of sales Tony Lacy said. "Buff has tremendous experience as a breeder, owner and trainer and has gained the respect of a broad range of people in the industry, both professionally and personally."

Bradley, from Frankfort in Kentucky, trained the likes of Breeders’ Cup Filly and Mare Sprint scorer Groupie Doll and millionaire Grade 1 winner Brass Hat, who was a homebred racing for Bradley’s late father, Fred. They also bred Groupie Doll and co-owned her with Carl Hurst

"I am grateful for the opportunity to join Keeneland and be part of a place that always has been special to my family and me," Bradley said. “I was nine in 1972 when I came to the races for the first time with my parents and saw my dad’s filly You’re Worth win.

"In the mid-1990s at Keeneland’s September Yearling Sale, my dad bought two fillies who became the dams of Brass Hat and Groupie Doll. As a trainer, I was so proud each time I won a stakes here with our family’s horses."

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