Tattersalls Ireland announces Christopher Farrell as Flat sales executive

Tattersalls Ireland has announced the appointment of Christopher Farrell to the newly created role of Flat sales executive, a role that began on Monday, February 14.

From County Laois, Farrell graduated from University College Dublin in 2015 with a BAgrSc in Equine Science which included a placement with Dr Harry Sweeney of Paca Paca Farm in Japan. After his six-month placement in Japan and completing his degree, he worked for Equilume as a sales and marketing executive which saw him to travel to Kentucky, California, and Australia.

After graduating from the Godolphin Flying Start programme in 2018, Farrell took up the role of bloodstock consultant at Magic Millions where he spent the past three years co-ordinating catalogues and took to the rostrum as an auctioneer.

Farrell's new role will see him focus on developing the Flat sales portfolio, attracting new and existing vendors and buyers to sales at Fairyhouse, with emphasis on improving the quality of offering at the Tattersalls Ireland Goresbridge Breeze-Up Sale, September Yearling Sale and November Flat Breeding Stock Sale.

Tattersalls Ireland CEO Simon Kerins said: “Christopher is a superb addition to the Tattersalls Ireland team and will perfectly complement our existing bloodstock personnel and international agents with whom he will work closely. His wide-ranging experience of the international racing and bloodstock industry, together with an exemplary record on the Godolphin Flying Start program and time spent at Magic Millions, makes him the ideal fit for this exciting new position.

"Christopher has proven success in sourcing top-quality sales horses for Magic Millions and a strong background in customer relations which will only enhance the Tattersalls Ireland service to our loyal vendors."

Farrell added: “I'm very excited to take on the new role of Flat sales executive at Tattersalls Ireland and I look forward to helping build on the company’s impressive progress across their Flat sales portfolio."

"This is an exciting time to be joining a company with such an illustrious history following the record-breaking sessions at both the Tattersalls Ireland Goresbridge Breeze-Up Sale and September Yearling Sale last year. Tattersalls Ireland is led by a forward-thinking team that seeks to provide the best possible service to its valued clients, so it is with great enthusiasm that I take on this new role."

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