GBRI offers marketing support for British-based breeze-up vendors

Great British Racing International (GBRI) has thrown its support behind British-based breeze-up consignors by committing to a financial contribution towards digital marketing ahead of the upcoming round of sales.

The move mirrors that of Irish Thoroughbred Marketing, which launched a new scheme in support of Irish breeze-up consignors in light of the coronavirus crisis.

The initiative will see GBRI working with Tattersalls, Tattersalls Ireland and Goffs UK (along with their 2020 sale partner, Arqana) to arrange a financial contribution towards the suite of professional videos that are currently being made of all British breeze-up entries.

In the majority of cases, a contribution of £30 per lot will be arranged directly with the British-based videographers who have been commissioned for the project. In cases where consignors have already produced a professional video, a reimbursement of £30 will be arranged via the sales house, subject to the footage meeting the required standard.

Amanda Prior, general manager of GBRI, said: "It has been fantastic to see Europe's bloodstock auction houses and the industry's representative bodies taking a collaborative approach during this very challenging period to ensure the breeze-up sales take place in as effective a format as possible.

"It is vital that, collectively, we do all we can to get these horses sold, so that all vendors across all of the breeze-up sector can return to our yearling sales later in the year and play a key role once again.

"We are delighted to be working with the sales houses in supporting the growing British breeze-up community, both by part-funding the professional video footage of their horses and assisting with the promotion and distribution of this footage once it is ready to go."

More Breeze-Up Sale news:

ITM launches marketing support fund for Irish breeze-up consignors

'We urge everyone coming to the sale to wear masks' - OBS issues new protocols

Micky Cleere staying positive with breeze-up venture in trickiest of times

Mark Grant the latest breeze-up vendor going online to promote his lots