Goffs to host first online auction as sales industry adapts to 'new realities'

Goffs is to host its first online-only auction later this year when a catalogue of horses-in-training will be offered shortly after the Doncaster Summer Sale. The auction will be conducted through the company's new web-based sales facility, Goffs Online.

The Summer Sale, which has taken the place of the Spring Store, Spring Horses-in-Training and Point-to-Point and August Sales, will be held over July 28-30 at Doncaster, with the Goffs Online Sale to be staged later the same week.

Full dates and times for the online auction will be released in the coming weeks.

"Goffs Online is an exciting new initiative for Goffs and is something we have been exploring for some time," said Henry Beeby, group chief executive of Goffs. "Online sales are proving a big addition in our industry around the world and the new realities surrounding Covid-19 has meant there is now greater demand for this service in the UK and Ireland.

"Goffs Online will be a timed online auction platform that will function much like our live online bidding service, which will be used at the upcoming Goffs and Arqana Breeze-Up Sale, Goffs UK Summer Sale and Goffs Land Rover Sale in the first instance, so many buyers will be familiar with its look and feel when it makes its debut.

"In recent weeks we have carried out a number of trials to ensure Goffs Online is user friendly to even the most non IT-literate client and we will continue to fine-tune it over time.

"More details on the sale regarding entries, its workings and bidding online will be released early next month following the Goffs and Arqana 2020 Breeze-Up Sale. Given this is a totally new outlet for selling horses, we encourage our vendors and buyers to contact the Goffs teams in the UK and Ireland if they would like to know more.”

Goffs Online Sales will be timed auctions held over a 48-hour period. Contact details for every lot will be listed so prospective buyers can inspect horses prior to the auction. All horses will be sold with veterinary certificates to ensure transparency and confidence in the medium.

Entries for the first Goffs Online Sale will be coordinated by Goffs UK following the Goffs and Arqana Breeze-Up Sale, which takes place in Doncaster on July 1, and will be published online only in advance of the Doncaster Summer Sale.

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