The reaction to HorsePWR shows we are on the right track, but now we must go further
Racing needs to take a bold approach to welfare and that’s what we did with the launch of the HorsePWR campaign last month.
As head of communications at the BHA, a significant part of my life is spent thinking about the issue of welfare and how to best protect and promote the sport’s reputation. That’s one of the reasons I was delighted to join the Horse Welfare Board.
In 2020, the sport published its five-year welfare strategy, part of which was the need for a proactive communications campaign to show racing understands its responsibility to the thoroughbred.
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- The Derby day winner from North Yorkshire who is making the training game look easy
- Ascot's smart approach to selling racing tells us we can be royalty - even if just for one day
- Sectional timings for the Derby suggest City Of Troy isn't the only Ballydoyle star worth following
- It's clear mainstream coverage of the Derby is lost at the weekend - so perhaps it's time to move it back to Wednesday
- Never mind the price of the beer - kids go racing for nothing and that's worth a lot