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'It's fantastic to see the way our customers have adapted' - Bar One Racing invest in digital betting shops
David JenningsDeputy Ireland editor
Bar One Racing have installed Racing Post digital products in all of their betting officesCredit: Alan Crowhurst (Getty Images)
Barney O'Hare, the chief executive of Bar One Racing, has described the digitalisation of his 57 betting shops in Ireland as a brilliant new era for retail and he has been delighted at how well customers have adapted to the changes.
Bar One Racing are the first medium-sized bookmaker to install Racing Post digital products in all of their betting shops.
O'Hare pumped more than €1 million into the transformation, investing in hardware to facilitate the rollout in each and every one of his shops.
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