down cross right results icon premium content video video hollow icon audio lifeNews icon-comment tick starFilled betSlip hot icon-liveCommentary refresh spinner arrow-down
coral logo ladbrokes logo betway logo williamHill logo bet365 logo paddypower logo betfair logo tote logo 888sport logo
TODAY'S OFFERS
TODAY'S BOOKMAKER OFFERS
Exclusive to new customers:
  • View offer
    Up to £100 in Bet Credits
    Claim this offer
    Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • View offer
    £20 risk free first bet
    Claim this offer
    New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. 18+ T&Cs apply.
  • View offer
    Bet £5 get £20 in free bets
    Claim this offer
    18+ New UK+Ire customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. This sports promotion cannot be used in conjunction with another Ladbrokes.com sports or gaming promotion. Free bets valid for 7 days on sports, stake not returned, restrictions apply.
  • View offer
    Bet £5 get £20 in free bets
    Claim this offer
    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. This sports promotion cannot be used in conjunction with another Coral.co.uk sports or gaming promotion. No cash-out, restrictions & T&Cs apply.
  • View offer
    £30 in free bets when you place a sports bet
    Claim this offer
    First single & e/w bet only. 5p minimum stake. 3 x £10 bet token. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further t&cs apply. 18+
  • View offer
    £50 in free bets
    Claim this offer
    A min deposit of £/$/?15 with promo code is required ? You must bet a min of £/$/?15 at odds of 1/2 (1.50) or greater on a sports market that will be settled before Wednesday, July 28th 23:59:59BST ? Free Bets valid for 7 days - Deposit balance is available for withdrawal at any time ? General withdrawal restrictions & full T&Cs apply
  • View offer
    Bet £10 get £30 in free bets
    Claim this offer
    18+. Play safe. New customers using Promo code H30 only, Min £10 stake, min odds 1/2, free bets paid as 2 x £15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
  • View offer
    £20 welcome offer
    Claim this offer
    UK & ROI customers only. 18+. Place your first bet on sports pools and if it loses we'll refund your stake in cash. Max refund is £20. Only Qualifying Bets placed between 00:00 26/07/2021 and 23:59 01/08/2021 are eligible for this promotion. Qualifying bet is the first sports pool bet added to the betslip. Ten to Follow bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. Full T&Cs apply. BeGambleaware.org
  • View offer
    Get up to £100 in free bets
    Claim this offer
    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
  • View offer
    £30 in free bets when you place a sports bet
    Claim this offer
    First single & e/w bet only. 5p minimum stake. 3 x £10 bet token. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further t&cs apply. 18+
  • View offer
    Up to £50 in free bets
    Claim this offer
    Place a single £10 Sportsbook bet and get money back as a free bet if it loses. There are x5 Free Bets available. Max refund per qualifying bet is £10. Only deposits made via Credit/Debit Card will be eligible for the promotion. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. 18+ T&Cs apply.
  • View offer
    Bet £5 get £20 in free bets
    Claim this offer
    18+ New UK+Ire customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. This sports promotion cannot be used in conjunction with another Ladbrokes.com sports or gaming promotion. Free bets valid for 7 days on sports, stake not returned, restrictions apply.
  • View offer
    Bet £5 get £20 in free bets
    Claim this offer
    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. This sports promotion cannot be used in conjunction with another Coral.co.uk sports or gaming promotion. No cash-out, restrictions & T&Cs apply.
  • View offer
    Up to £100 in Bet Credits
    Claim this offer
    Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • View offer
    Bet £10 get £30 in free bets
    Claim this offer
    18+. Play safe. New customers using Promo code H30 only, Min £10 stake, min odds 1/2, free bets paid as 2 x £15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
  • View offer
    Up to £50 in sports free bets
    Claim this offer
    Place a single £/?10 Sportsbook bet and get money back as a free bet if it loses. There are x5 Free Bets available. Max refund per qualifying bet is £/?10. Only deposits made via Credit/Debit Card will be eligible for the promotion. T&Cs apply.

Patriots win Super Bowl with amazing 22-1 comeback

Brady named Super Bowl MVP for the fourth time

Tom Brady celebrates with the trophy following New England's Super Bowl success
1 of 1

New England staged one of the most stunning comebacks in sporting history to land a fifth Super Bowl title for head coach Bill Belichick and quarterback Tom Brady.

The Patriots, three-point handicap favourites for the NFL title game against Atlanta, looked like being on the wrong end of an upset when they trailed 21-3 at half-time.

And when the Falcons scored first in the third quarter to make it 28-3 it looked a case of damage-limitation when Brady returned to the field.

New England were on offer at 22-1 in-play at that time and the comeback looked too much even for Tom Terrific - the previous Super Bowl record rally was only ten points and the Patriots trailed by 25. 

But they staged an historic recovery, levelling the score thanks to two two-point conversions to force the Super Bowl’s first overtime period and made history with a 34-28 success thanks to James White’s winning touchdown.

Patriots handicap backers might have been forgiven for tearing up their slips but they even covered those bets with their 31 unanswered points as overtime counts in NFL handicap betting. The same could be said for those who backed over 58.5 points in the game, as the overtime touchdown saw them over the line.

Atlanta's agony was shared by bookies who were would have cleaned up if the Falcons had beaten the well backed Pats. 

"Our traders are more deflated than a New England football after that comeback", bemoaned Bet365's Steve Freeth, who said his firm lost more than £700,000 on the game.

It had been a 10-1 shot with Coral that overtime would be necessary to separate the teams.

Brady was named Super Bowl MVP for the fourth time even though he looked to have reached one of the lowest points of his career when his second-quarter pass was intercepted and returned for a touchdown by Robert Alford.

The Patriots are clear 7-1 favourites, and as short as 5-1, for another triumph in Minneapolis next year. 

The Falcons are 14-1 shots, but are facing upheaval as offensive coordinator Kyle Shanahan, who masterminded their varied and potent attack, is set to leave to become the next head coach of San Francisco.

Atlanta's agony was shared by bookies who were would have cleaned up if the Falcons had beaten the well backed Pats
Bookmaker
Price
E.W. Terms
Sporting
BetVictor
Boylesport
888sport