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Bruce Millington
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Dig deeper through the data to discover the whole story

Any Wayne Rooney involvement is a factor for punters to consider
Any Wayne Rooney involvement is a factor for punters to considerCredit: Laurence Griffiths

Novelist Chimamanda Adichie has a phrase for it: the danger of a single story. She says that when you know only one story about a person you have a crude caricature of them. Only by adding more stories can you get a better, more rounded portrait.

The same goes for places, she says. And for betting, I believe.

Adichie says: “The single story creates stereotypes. And the problem with stereotypes is not that they are untrue, but that they are incomplete.”

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