Website designed to be gateway for potential newcomers to sport
Great British Racing has launched a new website to put people interested in taking the first steps towards racehorse ownership in touch with syndicates and racing clubs.
In The Paddock is searchable by postcode, budget and a preference for jump racing or the Flat, and contains detailed information on more than 60 syndicates and racing clubs.
GBR, the sport's marketing body, put the new initiative together following some of the key findings of the Racehorse Owners Associations 2016 annual survey.
The ROA discovered that syndicate members on average derived more pleasure from their racecourse experience than individual owners and that the social aspect of shared ownership is an important motivation for those who consider themselves new to the sport.
The survey also pointed out that 73 per cent of individually registered owners began in partnerships, showing the importance of syndicates and racing clubs in recruiting potential investors to the sport.
"As the exploits of Quiet Reflection and Mrs Danvers amongst many others show, being part of a syndicate or racing club is a brilliant way for race fans to take their love of the sport to the next level," said GBR chief executive Rod Street.
"However, some of the barriers to becoming involved have in the past included a lack of information on those first steps and the misconception that ownership is the domain of the super wealthy. In The Paddock debunks that myth and provides a simple mechanism for individuals and groups of friends to find clubs that will suit both them, and their pockets."
As well as the various filters for location and cost, the site features blogs and video case studies, aimed at offering real insight to potential first-time racehorse owners.