down cross right results icon premium content video audio lifeNews icon-comment tick starFilled betSlip hot icon-liveCommentary refresh spinner
coral logo ladbrokes logo betway logo williamHill logo bet365 logo paddypower logo 888sport logo
TODAY'S OFFERS
TODAY'S BOOKMAKER OFFERS
Exclusive to new customers
  • View offer
    Bet £10 get £30 in free bets
    Claim here
    Open a betting account with Coral through our site and when you place your first bet on horse racing (£10 or more) they'll give you 3 x £10 free bets. 18+. UK+IRE New Customers Only. First bet at least £10 or £10 each-way, at fractional odds totalling 1/2 or greater. Free Bets credited as 3 x £10. Free bet valid for 4 days. Free bet will not be included in any winnings. T&Cs Apply
  • View offer
    Up to £30 in free bets
    Claim here
    Join betway, opt in, deposit £10 or more and you will get a 100% matched amount, up to £30 as free bets to split however you like. T&Cs apply. 1 x wagering at odds of 1.75+ to unlock free bet. Deposit by card or paypal only.
  • View offer
    Bet £5 get £20 in free bets
    Claim here
    Open an account with Ladbrokes using promo code 20FREE and place £5 of bets, you'll get £20 in free bets. 18+ New UK+Ire customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1-2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
  • View offer
    Up to £100 in Bet Credits
    Claim here
    Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • View offer
    £20 Risk free first bet
    Claim here
    Open an account with Paddy Power and place your first bet on any Sportsbook market and if it loses they will refund your stake in cash, max refund for this offer is £20. Limited to one per person. If you've previously had a Paddy Power account, you will not qualify for the offer. Only deposits using Cards or Paypal will qualify. T&Cs apply
  • View offer
    Bet £10 get £30 in free bets
    Claim here
    Open an account with William Hill using promo code C30, bet £10 and get £30 in free bets. Min £10 stake, win only, min odds 1/2, free bets paid as 3 x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. T&Cs apply
  • View offer
    Bet £10 get £40 in free bets
    Claim here
    Join 888sport using promo code RACING and when you bet £10, you'll get £30 in free bets PLUS £10 in free bets on any horse racing market. Min deposit £10. First bet minimum odds 1-2. Free bet credited upon qualifying bet settlement and expires after 7 days. Free bet stakes not included in returns. Deposit method and withdrawal restrictions apply. T&Cs apply.
  • View offer
    Bet £10 get £40 in free bets
    Claim here
    Open a betting account with Coral through our site and when you place your first bet on horse racing (£10 or more) they'll give you 4 x £10 free bets. 18+. UK+IRE New Customers Only. First bet at least £10 or £10 each-way, at fractional odds totalling 1/2 or greater. Free Bets credited as 4 x £10. Free bet valid for 4 days. Free bet will not be included in any winnings. T&Cs Apply
  • View offer
    Bet £10 get £30 in free bets
    Claim here
    Open an account with William Hill using promo code C30, bet £10 and get £30 in free bets. Min £10 stake, win only, min odds 1/2, free bets paid as 3 x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. T&Cs apply
  • View offer
    £50 Risk free first bet
    Claim here
    Open an account with Paddy Power and place your first bet on any Sportsbook market and if it loses they will refund your stake in cash, max refund for this offer is £50. Limited to one per person. If you've previously had a Paddy Power account, you will not qualify for the offer. Only deposits using Cards or Paypal will qualify. T&Cs apply
  • View offer
    Bet £10 get £40 in free bets
    Claim here
    Open an account with Ladbrokes using promo code RP40 and place £10 in bets and you'll get £40 in free bets. 18+ New UK+Ire customers. Paypal and certain deposit types and bet types excluded. Min £10 bet within 14 days of account reg at min odds 1-2 = 4 x £10 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Paddy Power Betfair boost marketing to win back punters

Peter Jackson: Paddy Power Betfair chief executive excited about new products
1 of 1

Paddy Power Betfair are to pour an extra £20 million into marketing after admitting that they have lost market share following their merger.

The news came as the company unveiled their results for 2017, which showed revenue up 13 per cent to £1.745 billion and underlying ebitda (earnings before interest, tax, depreciation and amortisation) up 18 per cent to £473 million thanks to bookmaker-friendly sports results in the final quarter of the year.

Paddy Power and Betfair finalised their merger in February 2016 and new chief executive Peter Jackson said they had spent the last two years completing the integration of their European platform.

He said development resources had been focused on that, adding: "So we haven't been building products for our customers and I think that has definitely impacted on the performance of the business in 2017.

"We're excited about the new products we're going to get out into the market and that's why we're beginning to do additional marketing investment, particularly behind the Paddy Power brand which we think has really suffered from the lack of product investment."

Betfair's exchange has been facing increased competition from the likes of Betdaq, Matchbook and Smarkets, and Jackson said there had been "a lot of noise from competitors about the exchange".

"It's a very important part of our business and we remain very focused on it," he added.

FOBT issue 'needs to be dealt with'

Last year the company broke ranks from other retail bookmakers when then-chief executive Breon Corcoran called for the maximum stake on FOBTs to be cut to £10 or less.

Jackson, who took over from Corcoran in January, stood by those comments as the company said they did not envisage closing any shops following the government's decision and would continue to selectively add to their estate.

Jackson said: "This has become a lightning rod for the industry. We take responsible gambling very seriously and I know many other operators do as well, but I think the FOBT issue is one that needs to be dealt with.

"I'm not sure any of the proposals I have seen knocking around so far will necessarily help achieve that. I think we need to deal with it once and for all and move on.

"We made some comments about what we thought the solution needed to be a while back and I stand behind those."

While there was no comment on claims surrounding the damage large-scale betting shop closures could wreak on racing through lost media rights and levy, Jackson did say they were proud of their horseracing sponsorships.

He added: "We look forward to maintaining these sponsorships in the years to come and confirm this will not be affected by any changes to stake limits on FOBTs. Indeed, if other firms are pulling back, we may end up doing more."

International focus

Jackson would not comment on whether the firm's Australian arm Sportsbet had been the underbidder for William Hill's business there.

Sportsbet's revenue increased by 21 per cent to £404m, while underlying ebitda was up 42 per cent to £139m.

"We're the largest of the corporate bookmakers there and I think the business goes from strength to strength," Jackson said.

Paddy Power Betfair are also monitoring the situation in the United States, where an eagerly awaited Supreme Court decision could mean sports betting becoming more widely legalised.

Jackson said he suspected progress could be slow but added: "I think we have a good head start in that market with [horseracing network] TVG, our experience with operating an online casino and exchange in New Jersey, and of course with our daily fantasy sports business Draft, which is operating there as well."

Analysts at Davy said of the announcement: "Overall the tone of the statement is confident, suggesting management sees numerous market opportunities ahead."

However, the company's share price at close on Wednesday was  7,940p, down 3.41 per cent.


Members can read the latest exclusive interviews, news analysis and comment available from 6pm daily on racingpost.com


 

We're excited about the new products we are going to get out into the market and that's why we are beginning to do additional marketing investment
Bookmaker
Price
E.W. Terms
Sporting
BetVictor
Sky bet
Boylesport
RaceBets