Roddis to spearhead new on-course pool betting operation
The management team tasked with developing a new pool betting operation for a collective of British racecourses will be led by Nigel Roddis, it was confirmed on Friday.
Roddis has been appointed managing director following roles overseeing projects for the BHA, Great British Racing, At The Races and the Tote.
He is one of a number of senior appointments made for the project, which will replace the Tote on 54 racecourses when Betfred's seven- year exclusivity licence expires in July next year.
In addition to Neil Goulden's appointment as chairman of the project steering board in February, Tony May will join as director of operations, while Steven Johnson and Kevan Woodcock will act as consultants.
Roddis was managing director of Totepool until he joined ATR is 2006, where he negotiated international co-mingling deals.
He said: "This is an exciting opportunity for British racing and I'm delighted to take up the position of managing director.
"This is a once-in-a-generation chance for racing to re-establish its partnership with pool betting and develop a customer-friendly brand and the necessary technology infrastructure to offer a first-class experience for all customers and partners from July 2018.”
May, another former Tote manager, also brings experience of other pool services as he joins from Chester, where he has been head of gaming since 2011, playing a central role in the development of the track's own ChesterBet pool operation.
Johnson spent eight years at Betfair, where he was director of racing and exchange commercial director, while Woodcock was director of technology for football pools at Sportech.
Goulden said: “We're delighted to be able to appoint Nigel Roddis as managing director. He has already made a very valuable contribution and will continue to do so as we take the next exciting steps forward, which will include information about the technology solution and branding which will underpin the new service."